IVAR
Product Design
3D Modelling
Prototyping
Overview
Problem summary
In modern times, transportation of groceries is seen as an overly complicated, tedious and exhausting process. A quantitative study showed that over 75% of people utilise the car for the task instead of more environmentally friendly transportation methods. How then can we create a compelling product that can encourage users to choose other transportation methods when grocery shopping, and meet the users requirements with regards to temporary storage, ergonomic usage and satisfying transportation.
My role in the project
I was responsible for constructing and organising the requirements list, which the design was heavily reliant on. I was involved in the ideation process and was responsible for sketching and communicating the final product, through graphic illustrations as well as 3D models made in Alias.
Solution summary
The final concept, IVAR, was chosen and developed into what can be seen in the models. The product revolves around facilitating the transport of the bags already in use, instead of creating new storage compartments. The grocery bags are to be placed on either side of the handgrip to create balance. Additionally, a foldable hook is available to allow for easier use in public transport, a bike mount, and the capability to divide IVAR in two pieces to facilitate the transportation of a total of 4 grocery bags.
User feedback
Due to the time constraints of this project, the user feedback exploration was limited to users in the vicinity of the project group. From the available feedback, we could see potential for further development and a positive first impression on the users. IVAR seemed easy to understand, and functionally relevant for the target group. Certain concerns were raised regarding development and retail cost, and whether this would discourage people from engaging in the product. This would be an interesting aspect in future development.
Statistics speak loudly.
This project follows a classic product design process which began with an exploration of the target group, identified as middle-aged individuals between 35 and 55 years old. The needs and requirements were assessed based on a quantitative study with 170 answers and presented in a requirements list. Additionally we created a function list where the main function of the product is identified, as well as its partial functions and supporting functions.
Extensive ideation, but critical screening
The idea generation process was extensive, and 5 different outlets were used to generate, criticise and filter ideas. Brainwriting, brainstorming and a morphological matrix were utilised to generate a large amount of ideas among the group, which were then reviewed with the help of six thinking hats and patent searching. Among the remaining concepts, some of which are shown here, one was chosen with the help of elimination and Pugh matrixes.
Lets get to know IVAR
Ivar is a compact, multifunctional carrier designed to make transporting grocery bags easier by enhancing the bags you already own rather than replacing them. Inspired by a Swiss Army knife, Ivar unfolds multiple functions from a small, portable form, smaller than a water bottle, making it easy to keep in your bag.
Its main feature is a comfortable handle that allows users to hang several bags and carry them with less strain. Additional fold-out functions include a hook, a bike-mounting option and the ability to split the product into two separate handles for balanced carrying. The product also comes with an insulated bag for transporting chilled or frozen goods.
Developed through CAD modeling, 3D printing, renderings, and load simulations, Ivar has been tested and refined for ergonomics, durability, and usability. The final design withstands significant weight while maintaining a slim, user-friendly form.
Made from durable aluminum, it is built for long-term use and helps reduce unnecessary consumption by extending the usefulness of existing grocery bags. Ivar offers comfort, versatility, and convenience in daily transport, whether walking or cycling.
Quantity completes quality.
While a quantitative study is necessary and definitely showcases the problem in the form of statistics and numbers, qualitative data appears to be vital in the process of creating a thoroughly thought out product that resonates with the user. This project was executed in the beginning phases of the education and in a shorter time frame which limited the possibilities for a qualitative study. As I have grown as a designer, I look back on this project and see immense potential of development by the addition of a qualitative study, interviews with real users, and having them along the design process for regular feedback.